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Join Tore and David for a high level conversation about negotiation in the first of what will be a multipart examination of negotiation philosophy, strategy and specific tactics.

The conversation covers the foundational principles of negotiation in real estate, emphasizing the importance of collaboration, relationship-building, and strategic preparation. It delves into the significance of market knowledge, setting client expectations, and creating a framework for negotiation. The discussion also touches on the value of goodwill, persuasion techniques, and the role of training in becoming a professional negotiator.